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Where bold meets elegance
Spring Summer 2026

Artisanal Luxury for the Modern Woman

Where bold meets elegance. Each piece is meticulously crafted by skilled artisans, celebrating diversity through sustainable luxury fashion.

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Label Apurva Collection
Best Seller
Bling Noir Set
Skirt & Crop Blazer — ₹11,699
Artisanal Craftsmanship Sustainable Luxury Inclusive Sizing Ethical Production Celebrity Endorsed Bold & Elegant
Artisanal Craftsmanship Sustainable Luxury Inclusive Sizing Ethical Production Celebrity Endorsed Bold & Elegant

Fashion that empowers, sustains, and celebrates every body.

Label Apurva celebrates diversity by offering inclusive sizing and designs that cater to all body types. We're dedicated to eco-friendly practices, using ethically sourced materials while partnering with local artisans.

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Artisanal Craft
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Sustainable
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Inclusive
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Ethical
Craftsmanship
Artisan

Style in Motion

Experience our collections through captivating video stories.

Featured Look
Runway Collection
Behind the Scenes
Craftsmanship Story
Style Guide
How to Wear
New Arrival
Spring Edit

Shop by Collection

Explore our signature edits designed to make you stand out.

Blazer Collection
View Collection
Trending
Blazer Edit
24 Pieces
Co-ord Sets
View Collection
Best Sellers
Co-ord Sets
32 Pieces
Kalamkari
View Collection
Heritage
Kalamkari
4 Pieces
New Arrivals
View Collection
Just In
New Arrivals
18 Pieces

Our Best Sellers

Discover the pieces our customers can't stop talking about.

Product Best Seller
Co-ord Set
Bling Noir Set
₹11,699
Product New
Blazer
Vanya Blazer Dress
₹9,499
Product
Kalamkari
Heritage Jacket
₹8,299
Product
Co-ord Set
Golden Hour Ensemble
₹12,499

Embraced by celebrities and influencers alike

"Label Apurva represents the perfect fusion of traditional artistry and contemporary elegance."
— Raveena Tandon
Celebrity
Urvashi Dholakia
Actress
Celebrity
Stephanie Timmins
Model
Celebrity
Gurlin Gambhir
Influencer
Celebrity
Vaishali Jain
Stylist
Celebrity
Kiran Kumar
Actor
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